Affinion Group offers a plethora of service and their current CEO is Nat Lipman. Read below to learn more about the Affinity Marketing Group.
Running a successful business requires more than selling quality products or offering
unique services. While it is important to provide end users with the best possible goods,
Affinion Group emphasizes the vital role proper marketing plays in any successful
business strategy. Their direct response group is a leader in providing marketing
solutions that increase revenue flow and secure relations with customers.
Businesses who work with Affinion Group can expect to be treated to a team of
professionals with foundations based upon 35 years of marketing experience. They
currently tout more than 180 in-house employees, dedicated to providing the best
possible service in every area of marketing. Every year the Affinion Direct Response
Group (ADRG) drives more than 5,000 campaigns.
One may think that with so many annual campaigns Affinion must not customize their
strategies to individual clients, but this is not so. Their team uses advanced analytics to
build predictive models for their campaigns, optimizing their chance of success. These
models are built and examined by professionals in the field, often time employees who
possess a PhD in statistics. In addition, Affinion uses data to predict the buying habits of
consumers, which helps companies gain new customers and retain the ones they already
have. Affinion truly customizes their strategy to the individual business.
Part of ADRG’s strategy also involves ways to cut telecommunications cost and increase
opportunities to generate revenue. They also feature a professional staff that handles
direct mail, sending out a staggering 690 million pieces of mail each year. While
maintaining this level of production, they are still able to experiment with new and
innovative direct mail solutions.
If a business is to succeed it must draw and retain customers. ADRG is designed to help
them achieve that goal through strategies based on advances metrics, proven success and
many years of experience.
